RELEASE: Health Care Voter Launches Seven-Figure Health Care Education Effort
FOR IMMEDIATE RELEASE
October 24, 2019
Health Care Voter Launches Seven-Figure Health Care Education Effort
WASHINGTON, D.C. — Today, Health Care Voter announced Health Care Facts, a new effort to educate Americans about why health care costs are going up and prescription drugs are increasingly unaffordable.
Backed by a seven-figure television and digital ad buy, HealthCareFacts.info provides answers to commonly asked questions about health care and prescription drugs costs and what Congress can do to lower costs—including how and why allowing Medicare to negotiate for lower drug prices on behalf of Americans on Medicare and private insurance must be part of the solution.
Television ads airing across the country feature Caroline, a nurse who is also fighting breast cancer. As a patient and a nurse, Caroline knows firsthand the burden of out of reach prescription drugs and sees patients who can’t pick up the prescriptions they need because they can’t afford them.
View the ad here.
“Americans are looking for solutions to skyrocketing drug costs and precarious insurance coverage. While impeachment may be getting more headlines, health care is still the thing working families care about most,” said Health Care Voter Campaign Director Rosemary Enobakhare. “Health Care Facts will help people learn about the problems and various solutions, instead of hearing misleading platitudes from insurance companies and the pharmaceutical industry.”
Health care continues to be the primary concern voiced by Americans across all available public opinion research, and the rise in prescription drug costs has become one of the most potent issues in the country. A recent survey from Navigator Research showed strong public support for allowing Medicare to negotiate drug prices. With bills in the House and Senate that aim to lower drug costs, relief may be in sight. But only if those bills contain real solutions.
“If you search ‘why is my medical bill so expensive?’ on the internet, odds are you’ll get too many results to count, and worse, you’ll have no sense of what’s reliable,” said Co-Chair Laura Packard. “With all of the different proposed options for addressing the failing state of health care floating in the news and at dinner tables across America, people need a credible, simple and informative one-stop resource to digest it all on their own terms. Health Care Facts has the power to bust myths and lift up common-sense health care solutions.”
Through organizing, TV and digital ads, and earned media, Health Care Facts will highlight measures in Congress to lower drug costs—emphasizing that any bill that doesn’t allow the government to negotiate drug pricing will be ineffective—and expose the excessive influence the health care industry has over policymaking.
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